Content Strategy

Build it.

I love writing. But a big part of writing successfully is understanding what people want to read and how to package it. With over a decade of experience in digital newsrooms, watching the content landscape shift, and responding to the habits of consumers, I have a strong understanding of how to build successful content products.

Grow it.

A well-crafted strategy starts with understanding your audience’s needs and interests, then aligning those insights with your goals. Whether it’s a newsletter with a unique point of view or social content that sparks meaningful interactions, I can help you determine what you're aiming to build, how to make it resonate with your audience, and how to grow its reach.

My impact in action

Success stories

  • Grew newsletter to more than 60,000 subscribers in 6 months

  • IBM’s fastest growing newsletter, ~40% growth over final two quarters of 2024

  • Organically added nearly 1,000 new subscribers per week

IBM

I was part of a team that strategized and developed the IBM Think Newsletter, a weekly newsletter that analyzed and contextualized the biggest stories in tech

  • Grew reach 173% over two year period

  • Average impressions per post grew by 25x

  • Generated more than half a million unique impressions

  • Generated major media opportunities off strength of content

Social Influence

I helped develop and execute on social strategies that helped turn an executive in the collectibles space into a go-to source for insight and information